Brief Description
GoodGuide is a comprehensive, authoritative resource for information about the health, environmental, and social performance of consumer products and companies. GooGuide's goal is to help consumers make informed purchasing decisions that reflect their preferences and values. As more consumers buy better products, retailers and manufacturers face compelling incentives to make products that are safe, environmentally sustainable and produced using ethical sourcing of raw materials and labor. The company was founded by inventor Dara O'Rourke, a UC Berkeley Associate Professor in the UC Berkeley Department of Environmental Science, Policy, and Management.
Formerly known as Taoit, Inc.
Timeline
- 2007. Company founded.
- 2012. Acquired by Underwriters Lab Environment (UL Environment)
Inventors
Alastair Iles, Dara O'Rourke, Graham Bullock, Helen Hye Kim, Kelly Bryant, Shufei Lei